"I mean", she said: "how do you communicate adventure, usefulness, authenticity and love - lots of it - in a salve, for goodness' sake?"
Bring to mind the men you know - the Real Men. Observe their work-worn hands, feet or faces burned by salt, wind, damaged by heat, ice, grease, grit or dirt.
JackRangerCo products are designed specifically for them. Masculine without apology.